Survey: Thought Leadership in Asset Management 2018

Thought leadership has never been more important for investment marketers

How are your peers using the medium in 2018?

In a sector constantly battling to achieve differentiation and regulatory compliance, insightful, expert thought leadership can be a hugely powerful tool. In our survey of 40 leading asset managers, discover:

• Why thought leadership is distinct from other forms of marketing
• The frustrations investment marketers face in creating and distributing thought leadership
• What marketers feel is the future for thought leadership