Thought leadership has never been more important for investment marketers
How are your peers using the medium in 2018?
In a sector constantly battling to achieve differentiation and regulatory compliance, insightful, expert thought leadership can be a hugely powerful tool. In our survey of 40 leading asset managers, discover:
- Why thought leadership is distinct from other forms of marketing
- The frustrations investment marketers face in creating and distributing thought leadership
- What marketers feel is the future for thought leadership