The Content Contradiction: The role of content strategy in the financial services marketing mix
With ROI still a big challenge for investment marketers, content strategy has never been more important. So just how are asset managers using strategy to create and measure their content?
As financial services companies figure out the best way to get their message across, and navigate the proliferation of content forms, we surveyed investment marketers to ask:
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What types of content they're producing.
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What are the differences between the content they're producing for institutional, retail, global, and regional audiences.
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What metrics they're using to measure performance.
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The key obstacles they face in implementing a content strategy
